KXEN

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Created: 06/12/11
Last Edited: 02/11/13
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Description
Cutting Edge Technology & A Brand To Match

KXEN is poised to revolutionize the way companies use predictive analytics to make decisions. Based on patented innovations, the company's flagship product InfiniteInsight™ delivers orders of magnitude improvements in speed and agility to optimize every step in the customer lifecycle - including acquisition, cross-sell, up-sell, retention and next best activity.

The Problems
The outdated brand did not represent KXEN’s innovative nature, nor did it target the right audience. Additionally, the features, benefits and overall value of the product were buried deep within the company’s communications.

The Solution
Saint Pierre Creative thoroughly researched the industry before repositioning the brand. The creative now gives the company a vibrant, innovative personality that resonates with a new, more strategic customer base. The clean, modern feel transcends everything from the corporate identity package to KXEN’s social media presence and corporate blog.

We designed and programmed a custom CMS website that organizes the vast amount of web content for a simplified online experience. The company now has the ability to easily update its site content to keep up with its ever-evolving world.

The creation and implementation of an effective customer testimonials program helped highlight the benefits of KXEN’s product in a tangible way.

The results were almost immediate. Saint Pierre Creative helped bridge the connection to a new target consumer with greater profit potential. Momentum was generated in the marketplace, validating KXEN as an innovator in the enterprise software industry. After the rebranding effort was implemented, the company saw a 10% increase in revenue.
  • KXEN    
    Global Rebrand

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