KNOW Vaccine Campaign

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Created: 01/13/13
Last Edited: 03/14/13
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Description
A public awareness campaign to increase the scientific literacy about vaccines in the general public, in response to the publicized paranoia being spread by the homeopathy movement.
  • tDap Boosters for Parents
    Family is an important subject in any health related campaign. tDap is a crucial vaccine for children, but parents should be aware that they should get a vaccine booster to further protect their children. Pertussis is most commonly contracted from a family member who lives in the same house and is deadly to infants. 
  • Benjamin Franklin's Loss
    This founding father lost his 4 year old son, Francis Franklin, to smallpox. This loss in his life led him to be an advocate for inoculation in the early US. 
  • Franklin Institute Exhibit 
    The centerpiece of the campaign is a Franklin Exhibit on how vaccines work. Since the campaign theme is scientific literacy, it makes sense to have a public venue for education and interaction. 

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