KCAD : BLOOD DRIVE
Art students are unique individuals. They are taught to explore things that others won’t and are encouraged to let their minds imagine things that others don’t. In order for an ad to capture their attention, it must do a couple of things. It must first be bold enough to engage them and then also be relevant enough that they want to learn more. This solution solves both of those with a striking image and a subtle, emotional message that relates directly to artists of all kinds, hung on IV poles throughout the college campus for impact.
Concept / Art Direction / Copywriting: Ryan Lockwood