KATARA

Info
Statistics
Created: 01/13/11
Last Edited: 02/04/13
764
42
4
Description
KATARA barbecue line is a portfolio project requiring an identity, packaging (solid, liquid, powder) and promotional items.
The inspiration for KATARA comes from the hottest peppers in the world. This specialty line of barbecue products is not for the weak of stomach. KATARA has taken special precautions to ensure each customer is aware of the delicious and adrenaline packed product they're embarking on, with three warning layers.
  • KATARA
    SPECIALTY BARBECUE
     
    Made with the world's hottest peppers, this specialty line of barbecue products is not for those with a weak stomach. With multiple warning layers, Katara invites their customers to embark on a delicious and adrenaline-packed bite of their blistering products.
     
    contents: 2 sauces, 1 marinatde, meat rub, woodchips & skewers
  • BE WARNED
    The chemical compound which stimulates the mucous membrane nerve endings is determined by the 'Scoville Heat Units' (SHU). Katara's specialty products use the hottest peppers on the SHU scale, and present an exhilarating, yet delicious challenge for all who partake. Being wittingly cautious, Katara has implemented a warning system on all products as if to ask 'Are you sure?!' with every barrier the consumer must remove to get to the prized product. 
  • FEATURED ON
     
    SENDPOINT BOOKS CO., LLC., 2013
    THE DIELINE 'Top 100 Posts of 2012'
    THE DIE LINE 2012 : Student Spotlight
     

Discuss This Project: ( Comments)

You must as a Creative to join the conversation.
    See More ↓
    Loading…