K Swiss California Cool
Concepting for new K Swiss Campaign
This was my first project after graduating from Art Center College of Design and also my funnest project so far. Saputo Design hired me for this 2 week project to come up with ideas for a new shoe campaign for K Swiss. The idea for California Cool is to highlight the things that make California truly unique from the point of view of guys in their teens to 20s. These two final looks feature bold and wacky imagery that represent Southern and Northern California. For this project, I worked under direction of Tom Saputo.
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