Jumpstart brand identity

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Created: 02/24/12
Last Edited: 11/21/12
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Description
Complete brand identity, logo design, copywriting and collateral design for a medically-supervised weight loss company.
  • Making weight loss more approachable   
    Flash-in-the-pan weight loss programs attract arevolving door of customers and medically based programs often appearintimidating and impersonal. Wonderful was challenged with a complete brandrefresh to reflect the company’s modern and pragmatic approach to weight loss,while avoiding hype through tastefully designed collateral.

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