Jumpstart brand identity

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Created: 02/24/12
Last Edited: 11/21/12
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Description
Complete brand identity, logo design, copywriting and collateral design for a medically-supervised weight loss company.
  • Making weight loss more approachable   
    Flash-in-the-pan weight loss programs attract a revolving door of customers and medically based programs often appear intimidating and impersonal. Wonderful was challenged with a complete brand refresh to reflect the company’s modern and pragmatic approach to weight loss, while avoiding hype through tastefully designed collateral.

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