Journey for Good campaign

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Created: 01/27/12
Last Edited: 11/21/12
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Description
Design Objective: Guatemala is known for its intricate and colorful weavings as well as its Mayan cultural roots. Concept and design an interactive campaign mini-site that fosters engagement and shopping on WorldofGood.com, an eBay site that sells hand-crafted artisan products, sourced ethically from around the world.
  • Journey for Good campaign
    Promoting a sweepstakes to Guatemala
  • The Journey for Good campaign celebrated WorldofGood.com’s second anniversary with a sweepstakes to Guatemala to meet fair trade producers.

    Design Objective: Guatemala is known for its intricate and colorful weavings as well as its Mayan cultural roots. Concept and design an interactive campaign mini-site that fosters engagement and shopping on WorldofGood.com, an eBay site that sells hand-crafted artisan products, sourced ethically from around the world.

    The campaign site exceeded our customer acquisition goals by 20% & exceeded our sweepstakes entry goals by over 100%.

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