Journey for Good campaign
Promoting a sweepstakes to Guatemala
The Journey for Good campaign celebrated WorldofGood.com’s second anniversary with a sweepstakes to Guatemala to meet fair trade producers.
Design Objective: Guatemala is known for its intricate and colorful weavings as well as its Mayan cultural roots. Concept and design an interactive campaign mini-site that fosters engagement and shopping on WorldofGood.com, an eBay site that sells hand-crafted artisan products, sourced ethically from around the world.
The campaign site exceeded our customer acquisition goals by 20% & exceeded our sweepstakes entry goals by over 100%.