The Jones Family wanted a website that would capture the feeling of visiting their farm and be highly customizable by their staff. The working site allows them to interchange photos that refresh randomly, accommodates several sub-brand logos, adds additional pages without affecting navigational structure, and allows them to update content as needed. Because fonts were used for type, the site earns high SEO marks. Glyphs were added behind the headline type as a nod to a farmer's Almanac and drop caps were used for a storybook feel to capture the rich history of the farm.
Site was programmed in Drupal by http://www.4x3.net. Art direction provided by Patricia McElroy and Dermot MacCormack (while freelancing at http://www.21xdesign.com).