Our main objective was to simplify the content creation workflow for Joffrey Ballet administrators. Since the site had a large volume of content from different sources, regular meetings to discuss various information architecture options were critical for staying on track.
We knew going into this project that Drupal
would be the CMS. To manage the relationships between different content types we relied on the latest version of Drupal’s Content Construction Kit
and a custom written project we call “Subcontent.” Our own Steve Persch even gave a presentation to the local Drupal group on the benefits of CCK 3
using sections of the Joffrey site as a case-study.
In the past, Joffrey Ballet site admins waited for content changes to be implemented via a third party vendor. With the new site, their content can be updated instantly, which ultimately affects the volume and quality of their work, leading to a better site experience for front-end users. Launching the site in tandem with a Groupon promotion
insured an early spike in site traffic (and season subscriptions!). We have been consulting with the Joffrey team since on digital marketing, content, and SEO strategies to insure they maintain a consistent level of engagement with the rising number of visitors the site now gets.