Joe Typeface

  • Advanced Problems I
    UMSL Fall 2013 (instructor: Jen McKnight)
     
    Project 1 – Custom Typeface

     
    Joe is a roasted, aromatic medium weight sans-serif typeface. Its organic handcrafted letterforms are carefully brewed in order to achieve the perfect amount of energy for your piece.
     
    I've chosen to support/showcase this typeface by designing a McDonald's McCafé billboard.