Joaquin's - Brand Identity, Packaging

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Created: 01/12/10
Last Edited: 11/17/12
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Description
Identity and Packaging design for hot sauce brand.
  • Joaquin's main logo
  • Boutique hot sauce brand Joaquin’s needed an identity and packaging to highlight their traditional-yet-modern duality. The typography and packaging reference the Spanish and French colonial traditions in Southern cuisine. Since Joaquin’s uses ingredients and recipes from the American South and West, I sought to make subtle affiliations with those regions, and break the trends of flamboyant and puerile design in hot sauce.
  • packaging design

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