Jet: Caffeinated Crunch

  • Jet: Caffeinated Crunch!
    A Blast of Caffeinated Packaging Design
  • Part of a graphic design class project. We were instructed to pick one of several products, conceived by the professor, which was aimed at a specific demographic. I chose the young adult demographic 18-25 and decided to go for a retro-propaganda-humorous approach. Part of the parameters: logotype for the "Jet" company, logotype for the "Caffeinated Crunch" brand and a package design.

    I am particularly proud of the Clock Face human. Modern life often makes me feel like my time is constantly being measured and spent. So what better way to jump start the day than caffeine?