Jersey Design, LIVESTRONG Challenge 2007

  • LIVESTRONG Challenge Jersey
  • The LIVESTRONGChallenge is a walk/run/ride event that is the Foundation’s hallmark grassroots fundraiser. Many participants are survivors, or participate onbehalf of loved ones battling cancer and those who have fallen. 

    Each year, a unique bike jerseyis created for those who generate a defined level of monetary support for the Foundation.The same jersey is worn by Lance Armstrong as he rides side-by-side with the participants.For this design, the Foundation's manifesto was incorporated into the jerseydesign—adding to the sense of heraldry.
  • All location photoography © Kreutz Photography.