Jersey Design, LIVESTRONG Challenge 2007

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Created: 04/11/11
Last Edited: 12/04/12
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Description
Cycling jersey design for 2007 LIVESTRONG Challenge.
  • LIVESTRONG Challenge Jersey
    2007
  • The LIVESTRONGChallenge is a walk/run/ride event that is the Foundation’s hallmark grassroots fundraiser. Many participants are survivors, or participate onbehalf of loved ones battling cancer and those who have fallen. 

    Each year, a unique bike jerseyis created for those who generate a defined level of monetary support for the Foundation.The same jersey is worn by Lance Armstrong as he rides side-by-side with the participants.For this design, the Foundation's manifesto was incorporated into the jerseydesign—adding to the sense of heraldry.
  • All location photoography © Kreutz Photography.