Jergens Natural Glow

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Created: 08/21/13
Last Edited: 10/11/13
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Description
Spicier ads for Jergens Natural Glow tinted moisturizer.
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  • Jergens ads often feature skinny models, tame copy and neutral colors. I want to give them a pop of color and a fun, young voice.
     
    Why do young women use Jergens tinted moisturizer? Because they spent more time partying when on vacation than relaxing on the beach.
     
    Illustrations are meant to be turned into photographs.

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