Jennie and Vera's Cookies: packaging labels


    client: Jennie and Vera's Cookies
    work: art direction, copywriting, design

    The client, who had previously packaged her cookies in cardboard pastryboxes or plastic bags, needed a more upscale option for a new wholesalecustomer. The client selected a clear plastic cylinder and wedetermined that a sticker was the most cost-effective labeling option.

    Carrying over a type treatment I had created for the client'spromotional literature, I created a series of labels that was easilyadaptable across the entire cookie line.

    I also wrote some whimsical copy to contribute to the fun and elegant look the client sought.