JCrew

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Statistics
Created: 03/06/12
Last Edited: 11/21/12
272
1
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Description
Hot Shots
Direct Mailer

Challenge: Create a direct mailer for JCREW’s campaign that featured photographer’s assistance as the models.
Execution: Choosing to play off the photographer’s occupation, each gentle- man was given their own Polaroid.The back includes garment information and pricing as well as interview questions. All Polaroids as well as an informative insert would be mailed in a box to members of JCREW’s mailing list.
  • Hot Shots
    Direct Mailer

    Challenge
    Create a direct mailer for JCREW’s campaign that featured photographer’s assistance as the models.

    Execution 
    Choosing to play off the photographer’s occupation, each gentleman was given their own Polaroid.The back includes garment information and pricing as well as interview questions. All Polaroids as well as an informative insert would be mailed in a box to members of JCREW’s mailing list.
  • JCREW Mailer: box, polaroids, and informative insert

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