Introducing Rooney

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Created: 01/25/13
Last Edited: 01/25/13
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Brochure and business card introducing Roanoke College's new mascot, Rooney.
  • INTRODUCING ROONEY
    April 2009
    Roanoke College needed to introduce its first ever mascot to constituents. This was likely to be a skeptical audience because not everyone supported the idea of creating a mascot. We decided to launch the mascot during alumni weekend, a time of fun and exciting activities for students and alumni. Because of Rooney’s large size, I created an oversized business card to serve as a souvenir. Additionally, we mailed an introduction brochure to everyone in an effort to reach those who didn’t attend Alumni Weekend.

    Business Card
    finished size: 6.5 inches x 9 inches
    created with: Illustrator, Photoshop, InDesign
    AWARD: American Graphic Design Award, 2009

    Brochure
    finished size: 7 inches x 9.5 inches (four-panel roll fold)
    created with: Illustrator, Photoshop, InDesign

    Role: Art director, designer

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