Goodman Theatre’s annual subscription push is a several month-long marketing campaign that includes brochures, direct mail, posters, flyers, print and online advertising, billboards and more. Four sets of eye-catching, transformative images were created to support Goodman Theatre's 2012/13 Season and compliment the headline "Expect Something Wild." The blending of human and animal characteristics speaks to The Jungle Book being the season's touchstone production, while highlighting the diversity of the four other mainstage productions that complete the 2012/13 Season. Thus far, two of the four images have been rolled out on various marketing materials.
The fresh and raw quality of the visuals support the Goodman as an "Explorer" brand—new, exciting and truly wild—while being a unique departure from visuals of the past.