The concept behind this fragrance design is ultimately innocence: a layer of purity and clarity that all women have growing up, which is slowly removed or made less opaque as a girl becomes more mature. Conceptually, the packaging reinforces these ideas in different ways.
The cotton satchel containing the bottle represents this layer of innocence. When an individual removes the bottle from this satchel, it speaks to the notion of maturity and growth; the removal of the layer of innocence. The color palette speaks to and further reinforces this notion of purity, and clarity.