For this project, I created a cost effective packaging design for an incense line that uses the same base package with interchangeable labels to identify four different scents with elemental names.
My target customers are the health and holistic community in the United States. They are men and women of college age to about age 50, who use incense for ceremonial purposes, aromatherapy, or simply to enhance their surroundings.
Baieido’s origins and history inspired my packaging design. Recalling the upward and outward movement of incense, I covered the package shape in a beautiful Japanese paper that suggests several elements in the company’s line. The interchangeable labels harmonize with the overall package shape, while their simple graphics compliment the symbolic imagery of the paper.