In the Garden

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Created: 05/14/13
Last Edited: 05/14/13
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Description
Summary:
Mark and branding concept for “In the Garden” retail store.

Goal:
To brand a retail store upstart with a casual, uplifiting and slightly quirky feel.

Inspiration:
Inspiration came from trying to replicate the bright, optimistic and content feeling of a spring garden through marks. Refer to my photojournaling blog "Inspiration in the Garden" for more.

Solution:
The final mark utilizes playful curves with an Art Nouveau flair and stylized illustration techniques. The branding is not confined by a color palette but tends toward the bright. Art Nouveau inspired details from the mark are carried through in packaging concepts.

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