Mom’s Body Shop
from hand drawn to heritage, a classic San Francisco tattoo shop
For this assignment we were tasked to take an existing hand drawn ad created by a local business and create a new identity for that business. I chose to create a new identity system for Mom’s Body and Tattoo shop. The Haight/Ashbury tattoo shop has a long & storied tradition and I wanted to bring some of those traditional design elements to this identity, as well as introduce potential product opportunities for the brand.
Deliverables: Identity, Packaging, Posters, Website
Visual Literacy - Spring 2009