Ideas in Action

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Created: 09/04/10
Last Edited: 12/04/12
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Description
Art direction and design of Ideas in Action, a 16-page biannual publication for Vanderbilt Peabody College.
  • Ideas in Action
    Vanderbilt Peabody College's Biannual Publication
  • Vanderbilt Peabody College approached us to redesign Ideas in Action, a biannual 16-page publication mailed to over 30,000 alumni across the nation. My role originally was to co-design the publication, but I ultimately became the project's art director and manager. We incorporated editorial illustrations to pacify the text-heavy articles, and decreased cost by making the piece a self-mailer. One interesting requirement
    was to "stay within Vanderbilt's well-known brand." To achieve this goal, we incorporated Vanderbilt's color scheme (black & gold) throughout the magazine, using a spot varnish on a silk Utopia paper to intensify the black.

  • CREATED WHILE WORKING AT ANDERSON DESIGN GROUP
    PHOTOGRAPHY BY KRISTYN HOGAN

    © AMY HARDY, DESIGN8DAYS
    WWW.DESIGN8DAYS.COM

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