IdeaPaint

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Statistics
Created: 03/02/10
Last Edited: 12/04/12
4026
142
20
Description
Big graphic elements emphasize the product’s simplicity. 50 square feet. Mix THIS into THAT with the STICK. Starting from a blank slate, a new brand was created including identity, packaging, website and collateral.
  • IdeaPaint

    IdeaPaint is a single-coat, roller-applied paint that turns virtually any paintable surface into a dry-erase surface. The packaging was designed to mimic the simplicity of the product itself: lots of white space, bold graphic elements and a pain-free instruction manual. The website was designed to follow the brand personality—straight-forward and smart with elements of surprise. The honest simplicity and clean look sets it apart from the usual paint product category.

    Launch Website

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