IUPUI Library Marketing

  • IUPUI Library
  • For my spring semester of Junior year My four member group and I where tasked to create marketing solutions to reconnect the library with the student body as well as advertise what services it had to offer. After months of research and development we created an extensive marketing campaign that not only related with the students in a new and fresh way, but advertised the vastly underutilzed resources it had to offer. Our deliverables included 18x24 posters, signage, navigation, identification tags, promotional stickers, and a new website proposal.