IONA: Direct Mailer

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Created: 02/10/10
Last Edited: 12/04/12
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Description
Direct Mailer
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  • CLIENT: IONA
    PROJECT: Direct Mailer for Launch of Artix 4.0 sent to software developers
    DESIGNER: Lynn Spooner
    COPYWRITER: Larry Buckley

    DETAILS: The objective of this project was to design a unique direct mailer targeting developers to create buzz and excitement around the launch of Iona's Artix 4.0 Software. Art Director, Lynn Spooner developed a visually engaging brochure mailer that provokes developers to try the product with chance to wina free iTunes Gift Card. Mailer structure has a unique short fold on the cover and houses a free CD on the inside back panel.
  • This project was completed while employed at Jackrabbit Design.