PROJECT: Direct Mailer for Launch of Artix 4.0 sent to software developers
DESIGNER: Lynn Spooner
COPYWRITER: Larry Buckley
DETAILS: The objective of this project was to design a unique direct mailer targeting developers to create buzz and excitement around the launch of Iona's Artix 4.0 Software. Art Director, Lynn Spooner developed a visually engaging brochure mailer that provokes developers to try the product with chance to wina free iTunes Gift Card. Mailer structure has a unique short fold on the cover and houses a free CD on the inside back panel.