• INSIDEtrack
    Client: New United Motors Manufacturing Inc. (NUMMI)
    Company: Formative Group
             NUMMI was a car factory, a joint venture between Toyota and GM, which used their employee magazine INSIDEtrack to communicate their latest company  news. We redesigned it to create an upbeat, employee-focused look to inspire and motivate the workforce. The bold headlines and bold colors seek to resonate with the masculine culture at NUMMI. NUMMI's management calls it "sleek," a great description of a new car�"or a newly designed magazine.