Client: New United Motors Manufacturing Inc. (NUMMI)
Company: Formative Group
NUMMI was a car factory, a joint venture between Toyota and GM, which used their employee magazine INSIDEtrack to communicate their latest company news. We redesigned it to create an upbeat, employee-focused look to inspire and motivate the workforce. The bold headlines and bold colors seek to resonate with the masculine culture at NUMMI. NUMMI's management calls it "sleek," a great description of a new car�"or a newly designed magazine.