INFLUX of SOX

  • INFLUX of SOX
    Branding
  • Project : Develop a fictional three-day conference based on a chosen topic.

    Inspiration : The trend of wearing colorful socks in Silicon Valley.

    Description : The fashion of accessorizing one’s outfit with outrageous, unique, or flashy socks has become a world wide trend, akin to many accessory fads throughout fashion history : men’s fedoras in the 1940s, cat-eye sunglasses of the ‘50s, or legwarmers of the ‘80s. The design of one’s socks has become a means for personal expression. Social networking and media sharing has brought about a huge market for the business. Pushing the craze further are technological advances, which will knock your proverbial socks off.