For their first standalone store, the gelato experts at I Scream were looking to create a custom-made, two-colour graphic wallpaper. They wanted something using "yummy brown tones" and in a repeated pattern to make it easier to install in future locations. In keeping with the Italian theme we also agreed to create something typographic, using a selection of words from their language.
I developed two designs: one a damask pattern featuring the names of towns and cities in Italy, and the other a stylized 'swirl' using names of famous Italians from history. I Scream decided to go with the latter option as the informal swirly style was more in line with their casual, cheeky spirit.