Hyloco is a Cambridge Massachusetts based startup poised to revolutionize cellular GPS technology. The firm's proprietary technology will be able to pinpoint locations not only in two-dimensional space, but in three-dimensional space—the x, y, and z axes—hyper-location. The implications of this technology are vast.
Justin Clapp Graphic Design was asked to design the Hyloco brand identity. Conceptually, the Hyloco identity is based upon the idea of the hyper-location. The mark itself is composed of four interlocking letter H forms. These forms intersect to discover and highlight a central location—the hyper-location.
The Hyloco identity included the design of business cards, letterhead, presentation materials, and a splash page to gather contact information.