Hunger Challenge Microsite

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Created: 09/05/11
Last Edited: 01/14/12
Views: 75
Appreciations: 2
Comments: 0
Description
This microsite was created for Food Outreach for their annual Hunger Challenge by the Sprockets interns at Spoke Marketing. The Hunger Challenge challenges you to eat nutritiously on only $29 a week (the average amount allotted to people on food stamps in MO).
  • Hunger Challenge Campaign
    Microsite, logo, posters, informational packets, content development, positioning, and strategy
  • The microsite was the culmination of our work for Food Outreach. After creating the logo and packets, we needed an easy way for people to donate and access all of the information. The horizontal scrolling allows for the user to more deeply interact with the content and also provides a fun way to connect with the serious topic of hunger. By making the website look like a grocery store, it also helps reinforce the idea that you really need to think about what you are purchasing when you only have $29 to spend each week.


    Created for Food Outreach's Hunger Challenge as part of my internship at Spoke Marketing this summer. The website was designed and developed by the Sprocket team at Spoke.

    Concept: Alissa Millenson
    Design: Alissa Millenson & Amy Schluckebier
    Development: Amy Schluckebier 
    Content: Alissa Millenson & Melissa Boban
    Microsite Video: Alissa Millenson
    Informational Packet design: Alissa Millenson
    Informational Packet Content: Alissa Millenson & Melissa Boban


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