How We Invented the World Marketing Campaign

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Created: 11/13/12
Last Edited: 10/25/13
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Description
Marketing campaign's key art for Discovery Networks International's new show, How We Invented the World. Plays off of the idea of light bulbs symbolizing ideas and innovations in a new and exciting way.

Update: In October 2013, this campaign was awarded the Silver Award by the In-House Agency Forum in the category of Integrated Campaign.
  • This has been one of my favorite projects to ever work on.How We Invented the World is a four part series by Discovery that traces thetimeline of four of the world’s most influential inventions of modern history. Thisis one of Discovery Networks International’s first original productions, andthis design concept is being used across the globe to promote the series.
  • I think that they look better without all of the text.

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