Hot Popsicle

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Hot Popsicle
Brand Identity and Direct Mailers
An award winning fictional graphic design firm created by Rachel Kalagher, Serita Roberson, and myself.
We wanted our firm to be fun, bright, and welcoming. This project won a SCADDY Gold Award for the
Brand Identity Stationary, Silver SCADDY Award for Direct Marketing, and local Student ADDY Gold Award.
From the SCADDY Awards we recieved recognition from
Tom O’Keefe, Executive Creative Director, Draftfcb North America.
”A promotional piece called “Hot Popsicle” that offered stationery paper products in striking fluorescent colors — a brilliant flash of originality that even the most experienced designer
could learn from. I have long believed that more than anything, it’s design that will set us free
as an industry, regardless of medium or message – and these students truly grasp this. Design
see more second nature to them than something taught.”

See his post here: http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=448

For this company we created popsicle business cards, letterhead, envelopes, direct mail postcards, t-shirt designs, and a end of project popsicle recipe book for each client.
Our marketing campaign was formed on the idea of “popsicles in disguise.” They were dressed as pop culture icons or as people or objects in hot locations. We made over 45 different disguises but had over 200 ideas.

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