Hook's Blue

  • For this project I developed a logo and new packaging labels for Hook's Blue Cheese. I also did a heavily concepted photoshoot and developed a magazine ad for the company. I used a slate cutting board which is great to have at parties because you can write the names of the cheeses you're serving right on the board. Then you don't have to keep telling people what kinds you are serving throughout the night. I took this idea and turned it into something more pictoral. I developed hand drawn type to display as the copy for the ad.