Hook & Eye Sewing Kit

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Created: 07/20/11
Last Edited: 12/04/12
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Description
Rigid-packaging design for a sewing kit by fictional company, Hook & Eye.
  • Hook & Eye
    Sewing Kit
  • Created a company to showcase rigid-packaging. The design houses products as a kit 
    in which the consumer would opt to purchase as a whole rather than individual pieces.

    This concept aimed for engaging textiles and earth tones paired with contrasting highlights to 
    attract the current, unisex, young-adult who still practices the time-honored hobby of sewing.

    Triangular textile patterns on the exterior mirror the interior construction. Triangles were used to charm 
    the target audience for their unique shape and stability. The kit is portable so the need for durability is vital.

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