On the hometown tourism site, I chose to focus on Walnut Creek’s many outdoor activities.
The Walnut Creek site’s audience is active, adventurous men/women and their families, all ages, all ethnicities, middle- to upper-level income. They visit the site to plan a day trip or a getaway; they want to find information on outdoor activities, places to eat and stay, and the area quickly.
My Walnut Creek website creates strong outdoor activity focus through the feeling of actually being on the trail. It highlights the beautiful hills and presents straightforward options for efficiently finding specific information. Interactive maps on the secondary page and apps extend the experiential interaction.