Hollywood Park 2012 Spring Meet

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Created: 07/16/13
Last Edited: 09/18/13
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Description
Hollywood Park 2012 Spring Meet materials - branded specifically for this particular meet, using bright, sunny colors and bold photography.
  • Series of book covers for private box and ticket holders
    Benoit Photo
  • Direct mail Turf Club promotion to consumers
    Benoit Photo
  • Direct mail newsletter to mailing list;
    Racing photos supplied by Benoit Photo, Concert photos provided by promoters
  • Direct mail 4-color envelope with cellophane window for the above newsletter
    Racing photos supplied by Benoit Photo, Concert photos provided by promoters
  • Direct mail and hand out showing the racing and promotion schedule
    for the Spring Meet - for horsemen and fans.
    Benoit Photo
  • Full Page ads for LA Times (bottom portion shared with a sponsor - art unavailable) promoting I'll Have Another attempting to win the final leg of the Triple Crown. Ads were a "rush" project and the series was put together in a few days.
    Photos by Jim McCue (2 on left) and Reed Palmer (1 on right)
  • Direct mail postcard promoting I'll Have Another attempting to win the final leg of the Triple Crown. Postcard was a "rush" and put together in a few hours, successfully delivering it to the printer and mail house to meet the clients deadline.
    Photo by Jim McCue
  • Track program cover
    Benoit Photo

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