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Holly Hunt
Website Proof-of-concept -
The 'big idea' was to create a design that only scrolled horizontally in a continuous loop. As content was added or changed, modules would just get swapped out with what was new. The look and feel was to be similar to a high-end catalog, but with rich media and interaction in each section. The design also utilizes principals of 'Responsive Web Design,' and would fit and fill the entire screen of a device.
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A persistent navigation follows along with the horizontal scrolling if the user wants to jump to a specific section
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This design also needed to include a to ability to localize to a specific Showroom to allow each location to have a customized experience based on collections and designer's products available at those locations.
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Rollover in a section would highlight and reveal any additional content available.
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Selecting 'View Samples' reveals the product catalog for the collection, hovering over the image reveals the specifications and options available for the product being viewed
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Zoom feature to show products as a large beauty shot was important.
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Video content could be added to a section as an option.
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