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Holly Hunt
Website Proof-of-concept -
The 'big idea' was to create a design that only scrolled horizontally in a continuous loop. As content was added or changed, modules would just get swapped out with what was new. The look and feel was to be similar to a high-end catalog, but with rich media and interaction in each section. The design also utilizes principals of 'Responsive Web Design,' and would fit and fill the entire screen of a device. -
A persistent navigation follows along with the horizontal scrolling if the user wants to jump to a specific section -
This design also needed to include a to ability to localize to a specific Showroom to allow each location to have a customized experience based on collections and designer's products available at those locations. -
Rollover in a section would highlight and reveal any additional content available. -
Selecting 'View Samples' reveals the product catalog for the collection, hovering over the image reveals the specifications and options available for the product being viewed -
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Zoom feature to show products as a large beauty shot was important. -
Video content could be added to a section as an option. -
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Holly Hunt Proof of Concept
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- PROJECT FEATURED ON:
- AIGA Member Gallery — 8/29/2011
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