In 2010, Burdette Ketchum selected Bright Holidays as their annual HeartStrings recipient,
a non-profit organization that provides needy school children with toys and necessities during the holiday season.
The project goal was to create an innovative holiday card that communicates warm holiday wishes and brings awareness of the Bright Holidays program.
In 2010, Bright Holidays helped more than 800 local children, providing toys, clothing, and
other necessities entirely through volunteer efforts.