106.7 Lite FM Holiday Branding
Logos, Banners and Wallpapers
For this project I was responsible for creating five original holiday inspired Lite FM Station Logos to be displayed from Black Friday to New Years Day. I aspired to make each logo stand alone, with a varying form of the Holiday Spirit for the Art Director and Station Programs Directors to choose from. I was restricted to the traditional Lite FM logo color scheme as well as their holiday color scheme of red and gold. I started by taking their original holiday logo and adding the ornament as the “point” in 106.7. I thought this was a playful and tasteful way of decorating their logo without deviating from the call letters. I continued by playing on the holiday themes, adding snowflakes, snowmen, gift-wrap and a good-humored Santa. This gave the Art Director and Station PD’s some options to choose from depending on the style they wanted to portray for the station. The ornament logo was chosen for its elegance and simplicity.