A Brand Revitalization Expedition
High Camp Home is an interior design and home furnishings company focused on rustic Tahoe interior design. The company started with a flagship store located in historical downtown Truckee, California and later established an online store.
The brand of this nationwide company was all over the map, lacking a consistent message, look and feel. Brand awareness was suffering, in large part due to the company’s lackluster, hard-to-navigate website and sub par photography. High Camp Home’s design portfolio was very much out-of-date because of a lack of a content management system, a problem that had plagued them for years. The company was losing customers to other design and furnishings retailers who looked the part.
Saint Pierre Creative embarked on a yearlong brand revitalization expedition, which included design of all marketing touch-points and a national advertising campaign. We directed and shot all new product and design portfolio photography that reflected the quality and distinctiveness of the products and services offered. A complete redesign of highcamphome.com did the company justice, allowing it to promote all design services, and to showcase its new 1,500-product home furnishings e-commerce store.
The time and effort invested paid dividends. Brand recognition across the country soared; increased editorial coverage and a highly creative, strategically focused national advertising campaign helped generate multiple new design projects with an estimated worth of over $1 million; and High Camp Home’s retail sales grew by 33%.