Helter Skelter Energy Drink

  • A line of energy drinks based on the English expression "helter skelter", meaning chaotic and disorganised haste, to characterise the heady bursts of energy you get from drinking it.

    The design is thematic of Op Art in order to convey the same kind of vibrating energy. It is also evocative of the tall, often gaudily-painted spiraling tower slides called helter skelters that are a staple of British fairgrounds.