Health center organization serving Chicago’s north side
Heartland Health Centers was looking to create a new identity that would reflect the organization's mission of providing Healthcare from the Heart. It was important to create a connection to the physical space that they had, with the contemporary interior design, and the centers' use of color that was both uplifting and comforting. The heart graphical treatment represents the organization's mission, and the rounded corners of the mark represent the multiple locations. The type used in Heartland Health Centers is a more contemporary serif font to balance out the sanserif in the tagline.