With the need for new infrastructure and facilities for its health system, Palomar Pomerado Health Foundation set a multimillion dollar capital campaign in motion. An all hands effort to rally internal support from staff and physicians presented the first challenge. Secondly, harnessing the support of influential community leaders and donors in time to raise the necessary funds became a paramount consideration. A universal acceptance of our proposed branding structure by hospital personnel was the first goal in establishing support for the capital campaign. Once established, a comprehensive brand platform was designed to promote community allegiances, both internal and external, and provide each with easily accessible materials highlighting detailed philanthropic guidelines.