I created and designed the concept, branding, and packaging for a line of barbecue products. Head 2 Tale Barbecue is based on how family recipes and tips are kept secret and are only passed down to family members.
By purchasing the product the consumer becomes part of the family and a secret recipe or tip is revealed under each lid label.
The name “Head 2 Tale” has a double meaning. It is in reference to the actual barbecuing of the whole animal and how generations of family recipes and tips are verbally passed down. To reinforce the family direction simple materials that could be found around a household, Mason jars and burlap, are used to package the product.
College Work: Fort Hays State University