Harvard University – At Work Awareness Campaign

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Created: 02/16/10
Last Edited: 11/17/12
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Description
Create awareness of the internal Harvard employee Web site as a gateway to access fringe benefits and build a sense of community.
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  • Challenge: Createawareness of the internal Harvard employee Web site as a gateway toaccess fringe benefits and build a sense of community.

    Results: During a time of economic decline, thecampaign reinforced a sense of community and benefits appreciationamong Harvard employees. Site queries from internal IP addressesincreased dramatically during the campaign and decreased only slightlyupon completion, maintaining higher levels than prior to launch. Thiswork won a Summit Award for Creative Excellence.

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