Harrah's Casinos

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Created: 01/14/12
Last Edited: 05/17/13
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Description
Harrah's Entertainment 1st mobile app.
  • What better way to express Harrah's Casinos concept of Pleasure Pays than with a mobile application that reveals an insider look into the casino, restaurants, events and more.

    Creative Role: Sr. Interactive AD, Concept, Design
  • Users can browse special offers, instantly reserve and redeem credits.
  • Pleasure Principles acts as a rewards program while playing up the human pursuit of pleasure. Visitors view daily principles, upload evidence as they demonstrate those principles and share the evidence with friends. Every time the user demonstrates mastery of a principle he earns points toward Harrah’s Total Rewards Credits.
  • Harrah's "Whiskey A-Go-Go" Radio Spot:
    Highlighting Harrah's Casino and Hotel in Tunica, MS, we created a regional spot relaying one of the many exciting ways guests can collect Harrah's Total Rewards Credits with the new Pleasure Pays campaign.
  • Radio Credits:
    Agency: Ogilvy & Mather
    CD: Bruce Henderson
    ACD, Art: Alison Tsoi
    ACD, Copy: Tony Whitehead
    Sr. AD: Stefani Cottrill
    Sr. CW: Mikki Brunner
    Sound Production: RedWorks, Ogilvy