Garnier saw opportunity within the haircare category to fill a white space and charged straight for it. Highly known for their hyper-fun and flashy look and feel of Fructis haircare and styling products, new Garnier Whole Blends needed a completely different look and unexpected consumer approach. This included rich ingredient and product photography, a unique insight that more than 40% of moms avoid family photos, and of course...naturally beautiful hair.
Creative Role / ACD, Creative Direction, Art Direction, Concept, Design, PrePro + Post
The Whole Picture
Synced with the product launch on Mother's Day, the digital brand spot encourages moms, sisters, aunts, and friends to get back in the picture.
First Digital Product Shoot
Setting the look and feel for Whole Blends product and ingredient photography, simple layouts, natural lighting, organic ingredients, and rich props set this brand apart from Garnier's full shampoo and conditioner offering.
Not only was it the foundation for the launch, it was carried through to year 2 and became the benchmark for all other Garnier subbrands.
Social Teaser Videos
Aligning with the social behavior of our audience and building off The Whole Picture insight, we developed a full social campaign. More heavily product focused, we unfolded 6 short playful films, highlighting the depth of the range and a signature, natural blend of select ingredients for each enriched formula.