Creative lead on the design and development of a new responsive website for Hampton Inn & Suites. This initiative was part of Hampton Inn & Suites’ new brand campaign, “Feel the Hamptonality,” which shines a light on Hampton’s unique and delightful internal culture and innovative product. Our approach was to bring awareness to the features of the newly remodeled property and help drive incremental bookings for meeting and events on the site. To do this, we focused on Hampton’s best features, using high-quality photography of the hotel and incorporating 360º virtual tours of the rooms & suites.
My efforts resulted in a direction that was visually driven and gave Hampton’s online presence a much needed spark. The fresh look captured the essence of Hampton’s new campaign which was to “replicate the emotive quality of the guests' experience”.