Hamburger Helper

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Created: 01/13/12
Last Edited: 05/17/13
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Description
As Hamburger Helper's 1st digital presence, it was imperative to create a Facebook application that was cohesive from the branding, design and concept.
  • As General Mill’s first digital and social introduction for Hamburger Helper, creating an emotionally compelling and immersive digital experience was a must. And doing so amid the confines of Facebook’s setSize({width: 750]) was just a challenge met.

    Creative Role: ACD, Concept, Design
  • Credits:
    Agency: MRM
    ACD, Art: Stefani Cottrill
    ACD, Copy: Mikki Brunner