Halo Brand

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Created: 11/21/12
Last Edited: 05/07/13
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Description
For this campaign I had the opportunity to work with a local non-profit organization. I chose to reach out to the HALO Foundation, a group who provides art therapy and enhances the living conditions for orphans worldwide.

The objective for this campaign was to create a new branding look for HALO’s foundation product line for the upcoming year that exemplified characteristics of kid vision intertwined with a boutique feel.

The new identity communicated a consistent tone from their logo to the interior of their event space to the personality of the products. The
family of components range from retail bags to clothing tubes, retail hang tags, thank you notes, campaign – identity flair pins and other miscellaneous items.

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